James Gracey
A executive level leader with 26 years of experience in understanding who the customer is and what drives their decisions. From designing brands, the look and feel of the product and pricing strategies my ultimate goal has always been focused on a positive overall customer experience. Extensive experience working with sales, product strategy, research, technology, and engineering teams. If a problem can't be solved in house we have never hesitated to partner with other industry leaders for the customer's benefit.
Great customers come to companies with happy employees; therefore,
optimistic problem solving and cultivating a positive
work environment
is the key to attracting great customers. James has founded, built or
invested in five companies since 1998, all with successful outcomes,
ABV is his 6th. In his off time James spends time with his family of
six, volunteers through different community organizations and loves
being outdoors and experiencing what CA has to offer.
Patrick Horn
Patrick Horn is an operations and Supply Chain Executive with 15+
years of experience in consumer goods, driving strategy and
breakthrough growth across brands ranging from small entrepreneurial
challengers to mature market leaders in alcohol beverages, utilizing
unique supply chains to create top quality products that reduce
environmental impact. Patrick can determine opportunities in targeted
sectors to introduce innovative solutions for combating climate change
and is a high-energy team-builder noted for combining strategic
vision, analytical grounding, and cross-functional collaboration.
Patrick has built companies in the past from the ground up relying on
transparent communication strategies to convey organizational mission,
values, and initiatives authentically to consumers. Patrick has always
chosen to let customer satisfaction drive sales growth through
inventive approaches and strategic expansion tactics. When not on
duty with ABV operations Patrick enjoys spending time with his three
boys, swimming and traveling.
Teng Zhao
A Certified Flavor Chemist, nutritionist, and experienced food and beverage product developer, has successfully developed and launched many award-winning products. These products have grossed over $500M in retail sales specifically because she is trained and experienced not only in the molecular foundation of the product ingredients but also in the application/beverage development of each recipe and how to achieve desired quality and shelf life.
She has worked on a wide range of food and beverage products, including alcoholic beverages, carbonated beverages, energy, adaptogen-infused products, whey/plant-based protein, cannabis related products and more. Teng is also experienced in QA/QC, regulatory and contract manufacturing. Outside of work, Teng enjoys yoga and running when not caring for her family of 4.